Helping early career researchers with essential publishing skills
February 25, 2025
By Susan Jenkins, Silvia Sheffield, Shannon Gordon
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One library’s perspective on leveraging publisher relationships to build a strong workshop program
For early career researchers the journey from results to published article can seem like a path of hidden obstacles. As Silvia Sheffield from the North Carolina (NC) State University Libraries sees it, “there are a lot of different elements: not only where to submit, but where not to submit. Should I share this research through a conference or a journal? How should I think about open access?” “It’s intimidating, confusing, with a lot of unknowns” adds Shannon Gordon, who supports libraries including NC State as a Customer Success Manager at Elsevier. Where can new authors go to learn tips and perspectives to navigate this path?
At NC State, Silvia and her colleagues Hilary Davis and Bertha Chang saw an opportunity for the library to offer workshops targeting these questions. “If they're hoping to do well in academia, publishing and doing it right is important. The stakes can feel quite high. Our hope for our workshops is to leave researchers feeling more informed and confident in their ability to navigate the scholarly communications landscape” says Silvia. Part of their approach is partnering with publishers to support their workshop program.
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Credit: NC State University Libraries
Collaborations with Elsevier and IEEE have given NC State researchers the opportunity to hear directly from publishers and editors on how to move through the publishing process. In autumn 2024 the library finished its 4th series of publishing workshops with some solid insights into what works, which Silvia and Shannon recently teamed up to present at the 2024 Charleston Conference. Below they discuss the needs of early career researchers and offer tips on how libraries can collaborate with publishers to address them.
The library advantage
Generally, department mentors and faculty play an important role in guiding new researchers, but Silvia believes the library offers additional support. “We always say that faculty mentors or colleagues are going to be the best source of discipline-specific advice. Our role is advising on functional areas of publishing where senior researchers may or may not have expertise.”
Shannon also points out that “a real strength [of the library] is being able to offer a neutral perspective – it’s helpful when you have a different space removed from the advisor-student dynamic where you can seek support.”
Focus on early-career challenges
Each workshop dives into one aspect of publishing and disseminating research. The topics often relate to “aspects of scholarly communication that are in flux, such as open access and data publication,” according to Silvia. The resulting workshops attract established faculty as well as early career researchers. “We had a full professor, who is himself an editor of an open access journal, come to our Introduction to Open Access Publishing workshop. He was interested in our perspective and was happy to add his own during the discussion.”
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A publishing workshop series can address areas that often cause concern for more junior researchers. Shannon notes one aspect is “figuring out where to try to publish, which is also tied to concerns around how reputable the journal is, and the concept of research integrity.” NC State addresses this in another workshop focused on identifying and avoiding predatory journals and conferences.
An additional aspect Shannon points to is “while the processes & [submission] portals are designed to be user-friendly, at the same time, everyone is juggling a lot – so they can come across as being complicated.” The workshop developed with Elsevier, Fundamentals of Crafting a Scientific Article + What Journal Editors are Looking For, focused on best practices for preparing a manuscript and reviewed the steps that a manuscript goes through on its way to publication. To co-teach the workshop for NC State, Shannon recruited Adam Fraser and Dale Seaton, Executive Publishers with Elsevier, as well as Meghan Jendrysik, PhD, an Elsevier Scientific Editor.
The library’s second series offered workshops on creating visualizations, publishing data, and understanding peer review. “We also try to include topics that early career researchers may not know they should care about,” noted Silvia, such as a recent workshop on how to negotiate author rights in publishing contracts.
Organizing and managing workload
The workshop program is separate from the organizers' main responsibilities, so “what helps make the series sustainable for us is that we're not doing both the administrative work, which is a lot, and then also the content of the workshops,” explains Silvia. So far, 11 NC State librarians outside of the organizing team (currently Silvia, Bertha, and Anna Cohen) have taught or co-taught workshops for the series. Silvia adds, “our colleagues have taken on the bulk of developing the content for their respective workshops. It’s been easy to recruit instructors when we say we’ll do all the promotion and administration, and they've all done a really nice job creating workshops with a balance of lecture and hands-on activities.”
Silvia’s tips for organizing workshops:
Cluster workshops close together and promote as a series – NC State has done 3-5 publishing workshops per semester with ideally one workshop per week for the duration of the series.
Virtual workshops can be a great option – NC State tried two in-person workshops and found that virtual workshops were more accessible for their user base. Using NC State's default web conferencing platform also keeps things simple for the organizers.
Provide resources for attendees (and no-shows) to reference later – NC State sends out a copy of the slides, usually with speaker notes, and a recording of the workshop that has been edited with participant privacy in mind.
Use internal polls during the workshop to collect feedback and learn about the audience.
Communication insights
With an average of 65+ registrations per workshop, NC State’s library team also employs a good communication strategy.
Utilizing existing connections at the Graduate School serves as a major communication route; information about the workshop series is sent to graduate students, post docs, and the Directors of Graduate Programs. The team also gets the word out to faculty through the library representatives for each department and the Office of Faculty Excellence's newsletter.
Naturally, they also announce workshops on the library’s website and have asked the library’s social media managers to spread the word as well - though Silvia mentioned that “sometimes the workshops fill up so fast we skip the social media push.”
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NC State promotion for publication workshop series
Silvia’s communication tips:
Announce the series no more than 3 weeks in advance of the first workshop – people are less likely to forget or overcommit.
Reach out to past registrants and highlight future offerings.
Share outcomes of the workshops with library colleagues – it can generate more ideas or offers for future workshops.
Leveraging publisher relationships
The idea to collaborate on workshops came through conversations with customer reps like Shannon. She suggested the idea to Silvia’s former colleague Hilary Davis, who was instrumental in organizing the first iteration of the workshop series. Shannon recalls, “we had conversations about what would be a good fit for the group based on the team’s vision for the overall workshop series.”
Shannon’s awareness of researcher needs arises through regular contact with the libraries she’s supporting. She sees opportunities for publishers to offer “value-added” support through educational events that are tailored to the local situation, emphasizing that it’s “important to offer something that is as widely applicable as possible” both to maximize the workshop value and empower researchers. Along those lines, she says libraries should leverage many of their publisher relationships to lend variety and depth to the perspectives offered.
From Silvia’s perspective, there are a few things that make a collaboration work well. Number one was having a single point of contact on each side. “Shannon was a clear and timely communicator,” which for Silvia meant that “we didn’t have to figure out which editors to invite or track them down.” After discussing topics, it helped to “just have someone who could run with that and herd the right people.” Shannon adds: “How we go about creating publishing webinars is identifying who really are the smartest people to talk about these topics” and give an up-to-date view. Silvia also thinks that “having an Elsevier publisher and editor advertised as speakers in the workshop description probably hooked some attendees; early career researchers are eager to hear advice directly from these industry professionals.”
Reflection and future plans
Silvia and her colleagues are pleased with how the workshops have evolved. It’s “rewarding to provide a fairly direct service that is connecting with early career researchers at a critical point in their career.” Because her primary role as a collections librarian is often behind the scenes, the workshops are “a way of keeping my finger on the pulse of campus life and gaining a better understanding of researcher needs.” With the successful collaboration outcomes so far, the NC State team plans to invite additional publishers to contribute new workshops in the coming year.
About NC State University:
Based in Raleigh, North Carolina in the US – part of the renowned “Research Triangle” area
Over 38,400 students, 2,400 faculty and 7,100 staff
Ranked in the top 1% of universities worldwide by the Center for World University Rankings
Over 100 undergraduate and 200 master’s and doctoral programs
Awarded 17 National Science Foundation Graduate Research Fellowships in 2023-2024
Ranked 6th in research expenditures nationally for universities without a medical school by the National Science Foundation
NC State’s James B Hunt Jr. Library opens in new tab/window, built in 2013, won the prestigious Stanford Prize for innovation in Research Libraries as one of the most technologically advanced learning and collaboration spaces in the world
Silvia Sheffield is the Collections & Research Librarian for Engineering at NC State University, where she has worked since 2015. In her current role, she is a subject liaison and manages collections that support research and teaching in a wide range of engineering disciplines. Silvia also helps manage the library's open access agreements, coordinates a data management plan review service, and, of course, leads a workshop series on academic publishing. She holds a B.A. in English and Dance from Oberlin College and an M.S. in Library Science from the University of North Carolina at Chapel Hill.
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Shannon Gordon is a Customer Success Manager with Elsevier. Having spent 2006-2019 as an academic librarian supporting students, faculty, and other researchers, she transitioned to the publishing world in 2021. Shannon’s past academic experiences (public service, liaison outreach, collection development, and spearheading research impact services) very much influence her current Elsevier portfolio which involves being a main contact for the institution she supports. Now with the North American Customer Success Team, Shannon’s goal is ensuring that each customer has the information & support needed for their current Elsevier subscriptions to ultimately unlock the fullest potential of their investment.
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Contributors
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SJ
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SS
Silvia Sheffield
Collections & Research Librarian for Engineering
NC State University
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SG
Shannon Gordon
Customer Success Manager
Elsevier