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Elsevier
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Journal marketing

Attracting high-quality submissions is critical to the success of a journal. That’s why our publishing and marketing teams work closely with you to increase visibility and promote the research we publish. The marketing campaigns we develop are targeted and data-driven to help you reach potential authors and readers and to maximize the success of your journal.

Why is promotion important for a journal?

Our marketing activities aim to:

  • Increase journal discoverability

  • Increase author visibility

  • Highlight unique aspects of the journal

  • Support research and foster a research community

  • Improve recognition of established journals

  • Build awareness of new journals as they enter the market

The Elsevier marketing strategy is:

Customer-centric

Authors and readers receive information tailored to their unique needs and based on their preferences and behaviors.

Data-driven

Our exclusive database of authors, researchers, readers and other analytical tools enables us to deliver marketing campaigns tailored to an author's research area, career stage, geography or publication history.

Integrated

Our integrated marketing approach ensures that your journal’s messaging is consistent across all channels including email, social media, video, digital advertising and in person events.

Technology-driven

Our systems enable us to deliver consistent and timely communication about your journal, which is customized to reflect your journal’s unique aspect and values.

Evidence-based

We continuously test and analyze our results to optimize our marketing messaging and programs.

Expert-powered

The dedicated Marketing Communications Manager of your journal works to support you by developing campaigns tailored to your journal's authors, no matter what stage they are in their publication journey.

Discoverability

Journal homepage

The key goal of the journal homepage is to drive submissions by:

  • Showcasing the journal, its contents and the editorial team

  • Helping authors identify the right home for their paper and navigate the submission and publication process

The journal homepage provides a unique platform that highlights the journal’s aims and scope, important news, content, metrics and journal insights (e.g., publication times, downloads).

Search engine optimization (SEO)

Search engines such as Google play an important role in increasing the discoverability of your journal homepage and content on our platforms. We optimize our website content to improve their position in the major search engine rankings, increasing the visibility of our sites and individual journals. We ensure that your journal homepage reaches a broad and relevant audience by optimizing keywords, images and headlines.

ScienceDirect

Your journal is hosted on ScienceDirect S’ouvre dans une nouvelle fenêtre, the world's leading source for scientific, technical and medical research. Serving academic institutions, government organizations and R&D units across a variety of industries, ScienceDirect tracks the historical foundations of science, sheds light on new research and insights, and inspires innovative thinking — with intelligent features that support smarter teaching, learning and research.

Journal Finder

Powered by the Elsevier Fingerprint Engine™, our Journal Finder S’ouvre dans une nouvelle fenêtre uses smart search technology and domain-specific vocabularies to help authors find the right journal for their research. The process is simple, allowing authors to search by using their abstract, or by using keywords and other details. This makes it easy for authors to discover your journal.

Marketing campaigns

The marketing campaigns Elsevier develops are designed to engage researchers, promote the journal, drive traffic to the journal homepage and drive high-quality submissions by targeting the right authors for the journal. For any questions about specific campaigns, please reach out to your Marketing Communications Manager.

Social media

Social media is a part of everyday life for researchers. To address this growing demand, we have established social media channels to promote events, highlight new research and issue calls for submissions across a vast range of subject areas. These channels drive traffic to journal homepages and give researchers an opportunity to interact with us directly and accelerate networking within their communities.

Social media provides a fantastic opportunity for us to work together, providing researchers with what they want and need to know, building awareness of research and announcements, and attracting submissions for the journal. As an editor, we encourage you to support the journal on social media by suggesting social content to your marketing team and by promoting the journal through your personal account(s).

Elsevier X handles

Here is an overview of the X (formerly Twitter) handles which you can interact with:

Physical sciences and engineering

Life and social sciences

Health and medical sciences

China

To support your journal in China, we can translate emails into Mandarin. Next to localized email campaigns, we have a highly active presence in all dominant social channels to ensure successful outreach to Chinese researchers, including WeChat, Weibo, Bilibili and Zhihu.

We will work with you to identify content that resonates with the Chinese market and determine the best outlet to drive engagement. Opportunities include:

  • Select articles, CFP/special issues, podcasts and webinars summarized in Mandarin and shared with our followers

  • Paid digital advertising and location-based targeting to reach researchers at top universities and research organizations in China

  • China-facing author webinars to engage with journal audiences via local platforms, supported by dedicated professionals from Elsevier’s China based marketing team

  • Inclusion in Elsevier’s central program aimed to attract submissions in China, such as Baidu SEO, journal deep-dives, the author recognition program, festive engagement campaigns and editor interviews

  • Opportunities to physically participate in major academic conferences held in China with exhibit stands and sponsored sessions

Editor Essentials

If you’d like to learn more, we encourage you to watch the Editor Essentials module about “Promoting your journal” S’ouvre dans une nouvelle fenêtre on Researcher Academy.