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๊ท€ํ•˜์˜ ๋ธŒ๋ผ์šฐ์ €๊ฐ€ ์™„๋ฒฝํ•˜๊ฒŒ ์ง€์›๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์˜ต์…˜์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ตœ์‹  ๋ฒ„์ „์œผ๋กœ ์—…๊ทธ๋ ˆ์ด๋“œํ•˜๊ฑฐ๋‚˜ Mozilla Firefox, Microsoft Edge, Google Chrome ๋˜๋Š” Safari 14 ์ด์ƒ์„ ์‚ฌ์šฉํ•˜์„ธ์š”. ๊ฐ€๋Šฅํ•˜์ง€ ์•Š๊ฑฐ๋‚˜ ์ง€์›์ด ํ•„์š”ํ•œ ๊ฒฝ์šฐ ํ”ผ๋“œ๋ฐฑ์„ ๋ณด๋‚ด์ฃผ์„ธ์š”.

์ด ์ƒˆ๋กœ์šด ๊ฒฝํ—˜์— ๋Œ€ํ•œ ๊ท€ํ•˜์˜ ์˜๊ฒฌ์— ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.์˜๊ฒฌ์„ ๋ง์”€ํ•ด ์ฃผ์„ธ์š”ย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐ

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How to improve the impact of your paper

2014๋…„ 9์›” 14์ผ

์ €์ž: Manon Burger

Our top tips for preparing and promoting your paper and the best ways to monitor your success

1. Preparing your article

SEO

Optimizing your article for search engines -ย Search Engine Optimizationย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย (SEO) - helps to ensure it appears higher in the results returned by search engines such as Google and Google Scholar, Elsevier's Scirus, IEEE Xplore, Pubmed, and SciPlore.org. This helps you attract moreย ย readers, gain higher visibility in the academic community and potentially increase citations.

Below are a few SEO guidelines:

AudioSlides

Elsevier offers you the option of creating AudioSlides; free, webcast-style presentations. These appear alongside your article once it is published on Elsevier'sย ScienceDirectย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย platform,ย ย home to one-quarter of the world's STM journal and book content.

2. Promoting your article

Presenting at conferences

Presenting and networking personalizes your work, giving it a face and a voice, and it can create new opportunities for collaboration. Make sure you connect with other delegates onย Facebookย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย andย LinkedInย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐ, and direct them to your website or blog.

Media relations

Share Link: 50 days' free access

When your article is published on ScienceDirect, we send you a 'Share Link': a customized short link that you can share with colleagues and peers. Via this link, they can access your article free of charge for 50 days from the date of publication.

You can promote this link via your social media channels and/or include it on your (institution's) webpage.

Find out moreย about sharing your full-text article.

ORCID ID

ORCIDย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย is a unique researcher identifier linking your name, research activities and articles. If you don't already have one, you canย registerย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย for an ORCID and add details of the article toย ย your new profile.

Orcid logo

Scopus profile

Elsevier's Scopusย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย is the world's largest abstract and citation database of peer-reviewed literature and it features smart tools to track, analyze and visualize research. When you've published an article in any peer-reviewed journal, you automatically have a Scopusย ย profile. Keep it up-to-date so others can find your articles.

Social media

Every day, scholarly articles receive 12,000 new mentions across social media, news and blogs: that's one mention every seven seconds! It's a powerful medium for reaching your potential readers.

social media icon

social media

LinkedIn

This networking site is used professionally by 65 percent of the researchers we surveyed. Create a profile and post your latest accomplishments.

You can enhance your profile by adding research findings, articles, images, videos,ย SlideShareย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย presentations and audio recordings (for example, your AudioSlides presentation). You can also join relevant groups and connect with other researchers in your discipline.

Make an impact:

Facebook

Facebook is a popular social media tool, but you can also leverage it for professional purposes. You can share photos, status updates and links regarding your research with your Facebook friends. Recent research (1) shows that the richness of the content that you share on Facebook raises the impactย ย of the post, i.e. posting images and videos during business hours has a positive impact on Facebook likes and comments.

You can also join groups catering for your field of expertise, connect with like-minded research professionals and use Facebook as a collaborative space to share with fellow researchers.

Make an impact:

  • If you want to keep your regular profile for only social purposes, create a 'fan' page for your professional endeavors

  • Invite fellow researchers to be a friend

  • Discuss ideas and carry out debates

  • Link to your articles

  • Share images, videos and audio recordings, e.g. AudioSlides

  • Record reflections on research you have read or events you have attended

  • Ask for early feedback on research ideas

  • Recruit participants for research

  • Join groups related to your research field

Twitter

Twitter gives you a chance to share quick thoughts using no more than 140 characters. Today, one third of all scholars are active on Twitter. It's a great way to share your current research, publications and links to new blog posts.

Make an impact:

  • Follow other researchers and thereby increase your own following

  • Post regular content, e.g. links to hot papers, events and conferences

  • Respond promptly to direct messages and comments

  • Retweet. By promoting other members of your community you are raising your own profile at the same time

  • Use images. A picture is twice as likely to be retweeted as text

Google+

Google+ makes it easier for you to be discovered online and it's integrated with other Google services such as Gmail and YouTube.

Make an impact:

  • Start an account or upgrade your current one if you have a Gmail or YouTube account

  • Introduce yourself and add a picture

  • Connect with fellow researchers

  • Share links to your articles, AudioSlides and conferences

  • Use Google Hangouts to hold online video meetings where you can share and view documents

Mendeley

Mendeleyย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย is a powerful reference manager and online social network with more than 2.6 million users. You can collaborate with colleagues on documents, share reading and reference lists, and stay close to research in your field. Mendeley can help you uncover interdisciplinary and cross-institutional connections to power your research.

3. Monitor your article

After promoting your article, you'll want to know how it has been received.ย Elsevier helps you monitor your success in a variety of ways.

CiteAlert

Citations are a well-established measure of research impact; a citation can mean recognition or validation of your research by others.ย CiteAlertย is a weekly service that automatically notifies you by email when your work is referenced by an article in an Elsevier-published journal.

Usage Alert

Citations can take years to build up, so a more immediate way to track the reach of a paper is to consider how the article is being downloaded by users. ScienceDirect Usage Alerts do this by sending the authors of articles published in our participating journals a quarterly email, which links to a dashboardย ย ofย ScienceDirectย usage data for the first year of the article's publication.

Altmetrics

Who's talking about papers online and what's being said?ย Altmetric.comย ์ƒˆ ํƒญ/์ฐฝ์—์„œ ์—ด๊ธฐย is an analytical tool tracking and analysing online activity around your article. It does this byย watching social media sites; science blogs; many mainstream media outlets and special interest publications; and reference managers for mentionsย ย of academic papers.

Conclusion

Getting noticed today means using the abundant online and social media tools available to better promote your research findings and publications. As a result, not only will your research become more visible, but you'll also attract more readers, potentially increase citations, build a stronger reputationย ย and expand your professional network.

Reference

(1) Sabate, Ferran, 2014. "Factors influencing popularity of branded content in Facebook fan pages". European Management Journal.ย DOI: 10.1016/j.emj.2014.05.001

๊ธฐ์—ฌ์ž

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MB

Manon Burger

Project Manager

Elsevier

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