Journal marketing
Attracting high-quality submissions is critical to the success of a journal. That’s why our publishing and marketing teams work closely with you to increase visibility and promote the research we publish. The marketing campaigns we develop are targeted and data-driven to help you reach potential authors and readers and to maximize the success of your journal.
Why is promotion important for a journal?
Our marketing activities aim to:
Increase journal discoverability
Increase author visibility
Highlight unique aspects of the journal
Support research and foster a research community
Improve recognition of established journals
Build awareness of new journals as they enter the market
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The Elsevier marketing strategy is:
Customer-centric
Authors and readers receive information tailored to their unique needs and based on their preferences and behaviors.
Data-driven
Our exclusive database of authors, researchers, readers and other analytical tools enables us to deliver marketing campaigns tailored to an author's research area, career stage, geography or publication history.
Integrated
Our integrated marketing approach ensures that your journal’s messaging is consistent across all channels including email, social media, video, digital advertising and in person events.
Technology-driven
Our systems enable us to deliver consistent and timely communication about your journal, which is customized to reflect your journal’s unique aspect and values.
Evidence-based
We continuously test and analyze our results to optimize our marketing messaging and programs.
Expert-powered
The dedicated Marketing Communications Manager of your journal works to support you by developing campaigns tailored to your journal's authors, no matter what stage they are in their publication journey.
Discoverability
Journal homepage
The key goal of the journal homepage is to drive submissions by:
Showcasing the journal, its contents and the editorial team
Helping authors identify the right home for their paper and navigate the submission and publication process
The journal homepage provides a unique platform that highlights the journal’s aims and scope, important news, content, metrics and journal insights (e.g., publication times, downloads).
Search engine optimization (SEO)
Search engines such as Google play an important role in increasing the discoverability of your journal homepage and content on our platforms. We optimize our website content to improve their position in the major search engine rankings, increasing the visibility of our sites and individual journals. We ensure that your journal homepage reaches a broad and relevant audience by optimizing keywords, images and headlines.
ScienceDirect
Your journal is hosted on ScienceDirectWird in neuem Tab/Fenster geöffnet, the world's leading source for scientific, technical and medical research. Serving academic institutions, government organizations and R&D units across a variety of industries, ScienceDirect tracks the historical foundations of science, sheds light on new research and insights, and inspires innovative thinking — with intelligent features that support smarter teaching, learning and research.
Journal Finder
Powered by the Elsevier Fingerprint Engine™, our Journal FinderWird in neuem Tab/Fenster geöffnet uses smart search technology and domain-specific vocabularies to help authors find the right journal for their research. The process is simple, allowing authors to search by using their abstract, or by using keywords and other details. This makes it easy for authors to discover your journal.
Marketing campaigns
The marketing campaigns Elsevier develops are designed to engage researchers, promote the journal, drive traffic to the journal homepage and drive high-quality submissions by targeting the right authors for the journal. For any questions about specific campaigns, please reach out to your Marketing Communications Manager.
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Social media
Social media is a part of everyday life for researchers. To address this growing demand, we have established social media channels to promote events, highlight new research and issue calls for submissions across a vast range of subject areas. These channels drive traffic to journal homepages and give researchers an opportunity to interact with us directly and accelerate networking within their communities.
Social media provides a fantastic opportunity for us to work together, providing researchers with what they want and need to know, building awareness of research and announcements, and attracting submissions for the journal. As an editor, we encourage you to support the journal on social media by suggesting social content to your marketing team and by promoting the journal through your personal account(s).
Elsevier X handles
Here is an overview of the X (formerly Twitter) handles which you can interact with:
Physical sciences and engineering
Chemical Engineering: @ElsevierChemEngWird in neuem Tab/Fenster geöffnet
Computer Science: @comp_scienceWird in neuem Tab/Fenster geöffnet
Earth & Environmental: @ELSenvironWird in neuem Tab/Fenster geöffnet
Engineering: @Elsevier_EngWird in neuem Tab/Fenster geöffnet
Material Science: @MaterialsTodayWird in neuem Tab/Fenster geöffnet
Mathematics & Statistics: @ElsevierMathWird in neuem Tab/Fenster geöffnet
Life and social sciences
Biochemistry: @elsbiomedchemWird in neuem Tab/Fenster geöffnet
Biochemistry (BBA): @BBAjournalsWird in neuem Tab/Fenster geöffnet
Biotechnology: @ElsevierBiotechWird in neuem Tab/Fenster geöffnet
Business and Management: @elsevierbizWird in neuem Tab/Fenster geöffnet
Cell & Developmental Biology: @ELS_CellBiologyWird in neuem Tab/Fenster geöffnet
Decision Sciences: @ORMS_ElsevierWird in neuem Tab/Fenster geöffnet
Economics and Finance: @ELSFinanceWird in neuem Tab/Fenster geöffnet
Food Science: @ELSfoodscienceWird in neuem Tab/Fenster geöffnet
Genetics & Genomics: @ELS_GeneticsWird in neuem Tab/Fenster geöffnet
Microbiology: @MicrobeTweetsWird in neuem Tab/Fenster geöffnet
Neuroscience: @ELSneuroscienceWird in neuem Tab/Fenster geöffnet
Parasitology: @ParasitologyELSWird in neuem Tab/Fenster geöffnet
Pharmacology: @ELSpharmaWird in neuem Tab/Fenster geöffnet
Psychology: @ELSpsychologyWird in neuem Tab/Fenster geöffnet
Social Sciences: @Els_SocialScienWird in neuem Tab/Fenster geöffnet
Social Sciences & Medicine: @socscimedWird in neuem Tab/Fenster geöffnet
Stem Cell Biology: @ELSStemCellWird in neuem Tab/Fenster geöffnet
Health and medical sciences
Anesthesiology: @ELS_AnesthesWird in neuem Tab/Fenster geöffnet
Animal and Vet Science: @ElsevierVetNewsWird in neuem Tab/Fenster geöffnet
Dermatology: @ELS_DermatologyWird in neuem Tab/Fenster geöffnet
Emergency Medicine: @ELS_Emerg_MedWird in neuem Tab/Fenster geöffnet
Endocrinology: @Els_ENDOWird in neuem Tab/Fenster geöffnet
Forensic & Legal Medicine: @ELSforensicsWird in neuem Tab/Fenster geöffnet
Gastroenterology: @ELSgastroWird in neuem Tab/Fenster geöffnet
Hematology: @ELShematologyWird in neuem Tab/Fenster geöffnet
Infectious Diseases: @IDAdvanceWird in neuem Tab/Fenster geöffnet
Neurology/Neuropsychiatry: @ELSNeurologyWird in neuem Tab/Fenster geöffnet
Ophthalmology: @ELS_OphthalWird in neuem Tab/Fenster geöffnet
Orthopaedics: @ELSORTHOPAEDICSWird in neuem Tab/Fenster geöffnet
Plastic Surgery: @ELSPlasticSurgWird in neuem Tab/Fenster geöffnet
Sleep Medicine: @Els_Sleep_MedWird in neuem Tab/Fenster geöffnet
Sports Science & Medicine: @SportsSciMedWird in neuem Tab/Fenster geöffnet
China
To support your journal in China, we can translate emails into Mandarin. Next to localized email campaigns, we have a highly active presence in all dominant social channels to ensure successful outreach to Chinese researchers, including WeChat, Weibo, Bilibili and Zhihu.
We will work with you to identify content that resonates with the Chinese market and determine the best outlet to drive engagement. Opportunities include:
Select articles, CFP/special issues, podcasts and webinars summarized in Mandarin and shared with our followers
Paid digital advertising and location-based targeting to reach researchers at top universities and research organizations in China
China-facing author webinars to engage with journal audiences via local platforms, supported by dedicated professionals from Elsevier’s China based marketing team
Inclusion in Elsevier’s central program aimed to attract submissions in China, such as Baidu SEO, journal deep-dives, the author recognition program, festive engagement campaigns and editor interviews
Opportunities to physically participate in major academic conferences held in China with exhibit stands and sponsored sessions
Editor Essentials
If you’d like to learn more, we encourage you to watch the Editor Essentials module about “Promoting your journal”Wird in neuem Tab/Fenster geöffnet on Researcher Academy.
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