患者エンゲージメントで患者が自分の健康を自己管理できるようにする

Today patients spend less time with their providers and are expected to self-manage much of their own care. This means the education they receive is invaluable for health management. Many patients and their caregivers face barriers which impact their health journey, including low health literacy, social determinants of health, and inconsistent clinical guidance.    Since patients only recall about half the information shared during a visit¹, patient education must be clear, consistent, actionable, and tailored to learning and communication preferences. This makes your education and engagement strategy vital to drive wellness and improve patient outcomes.

“Our vision was to standardize across the health system so that we could stay connected and engaged with patients whether they were in our facilities or in their homes. In doing so, we sought to ensure that all materials not only had a clear action for the patient, but that they understood them too. To get there, we knew that improving the comprehension and retention of education information would be key.” – Henry Ford Health

• Improves feelings of preparedness and helps reduce anxiety

• Strengthens self-management and patient satisfaction

• Reduces readmission and postoperative healthcare utilizations

Studies show better learner retention when information is presented in a video format compared to text with illustrations⁴. In fact, patients with low literacy levels saw a 50% increase in comprehension when using video-based education⁵. View an example of Elsevier’s Patient Education videos, Managing Your High Blood Pressure.