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Attitudes toward AI: Through the industry lens

In this segment we focus on corporate researchers' attitudes toward AI, including generative AI (GenAI), we cover its attractiveness, perceived impact, the benefits to them and wider society, the degree of transparency necessary to be comfortable using tools that capitalize on the technology, and the challenges they see with AI.

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About the Attitudes toward AI report

Between December 2023 and February 2024, independent market research firm Ipsos conducted interviews with more than 3,000 people globally working in academia and healthcare. The findings for corporate researchers begin here:

  • 38% of respondents have already used AI for work purposes

  • 76% expect to use AI within the next 2-5 years

  • 96% think AI will accelerate knowledge discovery

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Corporate researchers are optimistic about AI’s potential

Almost all respondents think AI will drive knowledge discovery in their field, and 71% say the impact will be transformative or significant. Most respondents also believe AI will realize cost savings for businesses (93%) and free up their time to focus on higher value projects (85%). For researchers who believe AI can benefit their areas of work, 98% say they are likely to use it to generate syntheses of research articles and 93% are likely to use it to identify gaps in knowledge and generate new research hypotheses.

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Enriching human knowledge with responsible AI

At Elsevier, we work with the academic, research and health communities to combine trusted, verified content and human expertise with the power of AI to advance human progress. 

We are committed to maintaining the quality and integrity of scientific and medical information amidst the rapid growth of data and misinformation. Our AI tools are grounded in peer-reviewed articles, medical books, and evidence-based clinical overviews, ensuring accurate and reliable information.  

Read more about our AI principles

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Discover AI in R&D

Across industry, R&D leaders are exploring how artificial intelligence (AI) can reinvent scientific research. Visit our industry hub for more information, resources and current events.

Explore the hub

Attitudes toward AI focused analyses

Learn how researchers, clinicians, academic leaders and librarians around the world view AI in in the full report, Insights 2024: Attitudes toward AI.

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